AMD Identity
New identity for microchip giant AMD who recently shifted its focus from manufacturing to design. Given this move, transforming both AMD's logotype and logomark was appropriate. The new logotype is centered on the forms created by the M. The revised logomark retains the negative area emblematic of a microchip, while the converging arrows demonstrate a fusion of ideas. In addition to the identity design, wrote, directed and provided voiceover for the video.
Client: AMD
Credit: J. Walter Thompson