Concept, design, copy, and naming of this Rabbit Hole London Dry Gin package. Given that Rabbit Hole imports this gin before finishing it in Kentucky Rye barrels, it was only natural to observe this process, as Londoner’s might suggest, as being Bespoke. A way of giving gin a proper Kentucky fitting. Bespoke conjures visions of tailoring and London’s Savile Row. Building on this idea and the notion that the prevailing British fabric is tweed, the glass bottle is embossed with a distinct herringbone pattern, while language on the labels quips this lean into bespokeness with Fashioned from the finest ingredients and Suited for the discerning.
Credit: Rabbit Hole Spirits
