Concert to benefit Piedmont Park in Midtown Atlanta. The Green Concert is about environmental sustainability and guests are encouraged to use MARTA, walk or bicycle to the event. There is limited parking and the streets surrounding the Park will be closed to non-residents. The event was able to introduce guests to a variety of environmental initiatives and recycled more than 10 tons of trash, used solar powered ATMs and utilized bio-diesel fuels.
The design of the event included custom typography and graphic elements while the primary poster (first image) was printed on seed paper that could be planted after the promotion of the event had concluded.
Client: Piedmont Park Conservancy
Credit: BBDO Atlanta
