A national not-for-profit affordable housing organization founded by the Sisters of Mercy. Our research and discussions revealed that compassion and hope were the terms most relevant to exercise. The heart was an instinctive symbol to apply for this solution, but how to uniquely convey the message was more difficult. The breakthrough came when we realized that a heart isn’t whole without a home. That by simply drawing a heart (compassion) composed of a house (housing) as well as an arrow pointing up (hope) a proprietary solution emerged.
Client: Mercy Housing
Credit: Vladimir Jones
